American Journey
Private label brands are the norm amongst big brands these days. Chewy decided to venture into the category with their premiere private-label dog and cat food American Journey. Below you will see a selection of work that spans from a custom printed product line brochure, to emails that tell a modern day rugged adventure story between pet and pet parent.
ECD: JULIE SIMON, CHRIS PIERETTI
CREATIVE DIRECTION: JAMES ST. LOUIS, DANO COMITE
DESIGN: JAMES ST. LOUIS, DANO COMITE, PETER BACALLAO
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